No one knows what the best online marketing tools will be in 2022, but we can look back on tools that have been influential thus far and make some educated guesses. Some tools will fade into obscurity while others will continue to provide value to businesses big and small. With that in mind, here are the 10 best online marketing tools you’ll need in 2022 (in no particular order).
1) A tool to help with content creation
This tool is not only simple to use but also affordable, making it a great fit for marketers working on a budget. The user experience is smooth and easy to navigate, which makes creating engaging social media content a breeze. For marketers looking to get started with creating original graphics or sourcing free images, Canva is a must-have tool. It’s even compatible with iPad if you’re doing some on-the-go image creation.
2) A tool to help with social media management
Ahh, social media. Social media marketing is a hugely important part of an online marketer’s toolkit in 2016, but with so many networks to manage it can get out of hand very quickly. Luckily, we’ve found a social media tool that should make things a bit easier: Meet Edgar.
3) A tool to help with email marketing
Email marketing is one of the most powerful ways to market your business and products, but it can be expensive and time-consuming. To get you started, consider using Mailchimp, a powerful email marketing tool that lets you create and send newsletters from your own website. It’s simple enough for beginners to use but includes advanced features for more advanced users.
4) A tool to help with search engine optimization
While it’s true that Google is very likely to keep its search algorithm a closely guarded secret for quite some time, there are some tools that can help us get an idea of what’s going on behind-the-scenes. There are a few ways to do so, but one of my favorites is SEMrush—an excellent resource for keeping tabs on your competition and learning about what kind of content performs well and which doesn’t.
5) A tool to help with conversion optimization
In order to understand what your customers want, you need to put yourself in their shoes. Landing page software can help by allowing you to create different variations of a landing page, including ones that tell different stories, highlight different features and emphasize unique selling points. This allows you to see how each page affects conversions–and ultimately which one increases sales.
6) A tool to help with traffic generation
One traffic generation tool that is changing internet marketing by storm is Buzzsumo. Buzzsumo essentially allows you to see what content is trending on social media platforms such as Facebook, Twitter, Google Plus, and LinkedIn. It also tells you who shared it and how many followers they have. You can then create similar content to see if it gains traction on social media. The best part of Buzzsumo is it’s free!
7) A tool to help with web design
These days, web design is both a powerful art and a serious science. If you don’t have the right set of tools, it can be difficult to create great work. Luckily, there are some excellent online design tools available that you can use to streamline your process. Here are ten of our favorites
8) A tool to help with eCommerce sales generation
B2B marketers face a similar set of challenges to eCommerce businesses. In order to scale their sales, they must generate leads that convert into customers, which means they have to be able to reach people where they are when it’s most convenient for them. It’s no secret: Salesforce continues to expand its capabilities and integration with popular business tools, including CRM platforms like HubSpot.
9) A tool for improving customer experience
Customer experience management (CEM) is an effective way to understand how your customers interact with your business. By tracking key metrics and gaining a deeper understanding of how customers use your product, you can optimize customer flow, troubleshoot problems and design new features. Plus, you can use CEM to keep tabs on competitors, measure brand performance and more.
10) An app for social media monitoring
Monitoring social media is a great way to stay on top of your industry and see what people are saying about you and your competitors. A social media monitoring app like Hootsuite or Tweetdeck will make it easy to discover, track, and respond to any new conversations that pop up. These apps allow you to filter out unimportant conversations while keeping an eye on what’s being said by everyone in your industry.