It’s easy to see why newbie entrepreneurs find it difficult to distinguish between online marketing and offline marketing, especially because they’re both so essential to business success in the 21st century. The two do share many similarities; however, there are also several key differences that separate the two, which makes knowing the difference between online marketing and offline marketing all the more important when you’re first starting out in your entrepreneurial journey. Continue reading for an overview of each type of marketing as well as some major differences between online marketing and offline marketing!
A bit of history
The Internet can be an extremely effective and valuable source of marketing for your business, and online marketing is a broad term that encompasses many different techniques, channels, and strategies. But it’s easy to forget that Internet marketing isn’t necessarily all that different from traditional offline marketing! In fact, by using a few new tools and adapting a few best practices, you can use online marketing to compliment your existing efforts. Here are some things you can do
Why offline advertising is still effective today
Your business may be doing well online, but offline marketing is still effective and remains an important part of every modern marketer’s playbook. Here are three reasons why
Do you need to diversify your advertising strategies?
Depending on your business and product, you may not need to diversify your advertising strategies at all. For example, if you run a small local dry-cleaning service, then you probably don’t need to spend money on ads or social media when you can go around and hand out flyers directly to customers. However, if you’re selling something that people can easily find in stores (for example, jeans), then it might be worth investing in TV ads as well as Facebook ads for your campaign.
Where do you start with your first offline campaign?
Make sure to post flyers in high-traffic locations. Where does everyone in your community go on a daily basis? It might be a good idea to have these flyers hanging on poles and stuck under windshield wipers of parked cars. Next, it might be time to head out and meet people face-to-face by going door-to-door. This is by far one of the most important parts of your campaign because it will allow you to get into contact with more potential customers.