While there are countless online marketing tools out there, not all of them are created equal. Some tools out there don’t really do anything except cost you money. To help you avoid these kinds of marketing tools, we’ve put together this list of the top 10 online marketing tools to grow your business right now. Check them out below and find one that’s right for you!
SEO software
If you’re looking for a way to boost your visibility and rank higher in search engines, SEO software can help. There are a variety of free tools available (including Google Webmaster Tools and Bing Webmaster), but these often don’t provide enough data to get an accurate idea of what’s working and what isn’t. Instead, consider investing in SEO software that will provide insights into competitor activity, keyword ranking, click-through rates and more.
Keyword research tool
A tool that helps you find keywords for your website. It’s free, and it could be very useful if you’re looking to market something online.
Content management system
A content management system (CMS) is a software application that allows for a website’s text, images, audio, and video files to be uploaded and managed. All modern CMS systems include SEO-specific functions, allowing you to optimize your pages for search engines. Since there are dozens of different CMS systems out there (WordPress is by far one of the most popular), choosing one depends on your business type—and which features best suit your needs.
Landing page builder
A landing page is a simple web page with a single, clear purpose: get visitors to take an action. That action can be filling out a form, downloading something or sharing their contact information for email marketing purposes.
Internet marketing platform
This platform is a centralized hub for managing your online marketing campaigns. It helps you manage leads, perform segmentation, A/B testing and so on. The most important feature of an internet marketing platform is automation, which frees up time for you to focus on more advanced tasks such as strategy development and customer relationship management. Automation has allowed us to launch some highly successful email campaigns that have yielded up to 15% response rates.
Website traffic tracking software
Whether you’re running an e-commerce store or an information site, website traffic tracking software can help you track where your site visitors are coming from and what they do once they’re on your site. This is important data that can influence your marketing efforts, conversions and sales. Examples of popular website traffic tracking software include Google Analytics and Omniture SiteCatalyst.
Lead generation tool
A lead generation tool, or a lead gen for short, helps businesses attract new leads, whether that be email signups or phone calls. You can use something as simple as an opt-in form on your website, or you can use a program like Infusionsoft to create an entire pipeline of prospects and automated follow-up messages. How do you know which strategy will work best for your business? Run a few tests and find out!
Email management service
Collect, send, and track email campaigns all from one place. MailChimp offers a variety of template designs, automation rules, and integrations with popular apps such as Google Analytics and Zendesk. These features make it easy for you to increase your email list size and engagement rate. Even better? Email management software is inexpensive—MailChimp starts at just $10 per month.
Social media monitoring tool
A tool like Hootsuite or Sprout Social can help you track mentions of your business and respond quickly. These social media monitoring tools also allow you to schedule updates and monitor your competitor’s activity as well. Additionally, they provide insights into how many times a piece of content has been shared, which helps you measure its effectiveness in driving traffic or attention.
