Marketing 101

5 Skills You Need to be a Good Online Marketer

Written by launchpoadmin

Whether you’re an online entrepreneur or just looking to make some money on the side, being a good online marketer will help you get there. The best online marketers are so good at what they do that they can turn an ordinary idea into a massively successful business with as little as $1,000, but it takes skill and hard work to achieve that level of success. Here are five skills every good online marketer should develop and practice in order to be successful.

1) Social media marketing

We’re all familiar with social media marketing. Facebook, Twitter, Instagram and others are just some of today’s top platforms. A successful social media campaign involves more than just posting links—you also have to engage your followers and build genuine relationships. With that in mind, here are five skills you need to succeed at social media marketing:1) Empathy: Pay attention to what your target audience is saying and make sure you respond accordingly.

2) Email marketing

Email marketing is still one of the most effective methods for building and maintaining relationships with your audience. Email marketing can include any combination of social media, email newsletters, and advertisements—but not spam. If you’re planning on sending newsletters or other important correspondence over email, you should make sure to create an email strategy first. From opt-in forms on your website to coupons distributed via email, there are plenty of ways you can use email as part of your digital marketing strategy.

3) Conversion optimization

If you want people to convert on your site, you need to optimize your site for conversion. This means adjusting elements like CTA placement, images, and headlines. The core of conversion optimization is A/B testing—and once you start doing it right, you’ll learn more about what works and what doesn’t than any marketing book or college class ever could.

4) Analytics

With analytics you can gain an in-depth look at how your content and marketing efforts are working. By using tools like Google Analytics, you can see what’s working and where your traffic is coming from. With these insights, you can make informed decisions on where to spend your time and resources.

5) Basic web development skills

If you’re looking to market an online business or become a freelance marketer, you need skills in HTML and CSS. These are basic coding languages that allow you to create websites from scratch. If you already have some web development experience under your belt, make sure it’s up-to-date by enrolling in a few courses on Upwork and Fiverr.

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About the author

launchpoadmin

I'm a practiced writer and editor with passion for empowering entrepreneurs with information about doing businesses online and how they can become successful.

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